PR Tactics

Can Audio Be Audacious Enough to Go Viral?

Have you ever thought about why audio hasn’t hopped on the social media bandwagon? We’re used to seeing words, hash-tags, memes, gifs, videos and more fill up our newsfeeds, but we never really see audio go viral. Why do you think that is?

Well, audio requires people to actually sit down and listen. Normally, social media users can scroll through words, skim over articles, look at pictures for about five seconds, and fast forward through videos. Audio requires patience. Patience is not only a virtue, but a rare quality among most people today.

It seems people have become accustom to fast-paced lifestyles, especially within the social media world. So, how can audio become more popularized?

Eric Athas writes about National Public Radio’s (NPR) attempt to make audio more appealing to the social media crowd. Read about it here.


Courtesy of

After reading Athas’ article we realize how difficult it is to come up with noteworthy audio pieces. They don’t even have to be noteworthy, but entertaining, or attention-grabbing is necessary.

NPR’s attempt is admirable. However, the nature of audio doesn’t appear to be changing anytime soon. Audio’s ability to truly go viral seems to have too many limits.

What do you think?


Social Media vs. Solicitations

Social media seems to be the talk of the century. If people don’t have a personal account, they most likely work for an organization that does. Whether it be Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn or the plethora of others, everyone is hopping on the social media bandwagon.

The organizations that choose to use social media tactics have good reason. Social media is capable of getting a message out to tons of people in the quickest and most efficient way the media has ever seen. It allows said organizations’ audiences to become aware. However, once those target audiences are aware, are they really going to follow through with steps to take action? According to a study conducted at Georgetown University’s Center for Social Communication and Waggner Edstrom, people seem to follow through.

After taking a look at the results from the study, we learn that people are more likely to become more active when hearing a message online than offline. This is due to convenience, efficiency and influence. People seem to feel they have more control over causes when they can participate on their own time.

This makes sense. How else do we hear about nonprofit causes or organizational messages? Through advertisements, solicitations and people on the streets. Advertisements are everywhere. They’re on televisions, billboards, poster boards and now social media. But, think about when you go to the grocery store or when you walk to campus for class. How many times do people approach you to ask for a few minutes of your time? Whether it’s to take a survey, answer a few questions, sign a petition or just listen to their 30 second schpiel, they always are attempting to get some message across to such pedestrians. The same goes with door-to-door or on-the-phone solicitations.

In reality, how many times do you stop to listen to this person? Does it depend on the cause they are supporting? Does it depend on if you’re in a rush to go somewhere? Does it depend on if you received the phone call during dinner? Or is it true that most of the time, we don’t want to stop and talk to people on the street because they are approaching us.

You see, people want to feel in control. They want to do things based on their individual prerogative.  Having a stranger approach them is not only invasive, but it’s taking that sense of control away.

With social media, that problem does not exist. People are free to scroll through their newsfeed as they choose. They can read e-mails as they please. They can “like” a Facebook page if they want to. And they can search an organization when they are sincerely intrigued. The right to support a cause is in the hands of the individual and that’s why social media is so effective.

Batman Technology May Be the Future of News Consumption

Remember watching Batman when you were little and being fascinated by all of his gadgets? Between his bat-mobile and utility belt, he seemed to always be armed with super cool technology.

In particular, he had a wrist watch that he could talk into to communicate with Lucius Fox- Wayne Enterprise’s resident tech-geek. Back in the days of watching Batman, we thought these gadgets were just fantasy. Turns out, technology is becoming so advanced these days that those gadgets are becoming a reality. 

In the past, such smart watches have been used as notification centers or bluetooth devices for smart phones. However, technology is gearing towards making these smart watches equipment that is independent of smartphones.

“Omate TrueSmart”  and “Neptune Pine” are among the first within the smart watches scene to work independently. Both are android devices that are changing the way in which people receive their information. Considering these fully functioning devices are smaller and can be worn on the wrist, it makes for an easier, user-friendly experience.

This technology has the potential to be groundbreaking. The possibilities in store may be endless. In terms of news consumption, this proves the game is ever-changing. News outlets are just beginning to figure out how to adjust their methods to reach their intended audiences through smartphones and social media. The whole idea of becoming “mobile first” is quickly turning to an even smaller scale.

News sources must use this to their advantage. They must ensure their audience continues receiving their news through appropriate measures while receiving the same full experience. Whether it is in a newspaper, on television, on a computer screen, a smartphone or a smart watch, these news sources must be capable of fitting to the appropriate outlet.

Who would have guessed that fantasized, super hero technology would become a tangible product in the real world? If news sources do not take advantage of this new technological gear, they are in danger of losing its key audiences. And as Batman would say to any of his defeated nemeses, “I guess the real joke is on you.”

So, moral of the story: take advantage of the ever-changing world of technology. Your audience will appreciate it and Batman will be proud.

Courtesy of

Courtesy of

Why News Sources Should Go “Mobile First”

In May 2013, National Public Radio (NPR) used the approach “mobile first” to drive the launching of their new mobile site. This approach is not meant to take a normal sized website and merely shrink it to fit on a mobile device. Rather, it means redesigning the application to allow the user to get the full experience.

The reason this approach is becoming so popular is because most mobile phone users are accessing news mainly from their phones.

NPR’s ability to realize this conversion from online, computer access to phone is key because they are taking reality into consideration in order to properly target its followers.

NPR is making news access from phones much easier and fulfilling. Therefore, it will not matter whether or not the user accesses the news from NPR’s website, or mobile application because they will have an equally enjoyable, user-friendly experience.

Other news sources should follow NPR’s lead by utilizing the mobile first approach. The fact remains that the number of users who are accessing news from a mobile device is steadily increasing. Therefore, news sources must be cautious of the repercussions that may follow if they are to ignore that fact.

If current followers attempt to access news from their phones from a news source that hasn’t altered its mobile application to “mobile first” needs users will not be satisfied and readership will likely decrease.

This new approach is worth talking about because news sources must constantly be aware of the new ways in which people can access their news. The point of news is to inform its audience. If that information is being distributed in a way that its audience does not even use, the effort is insignificant. Staying on top of statistics and research that represents how and why people receive their news is a vital aspect to maintaining a reliable reputation and continuing to receive support from the target audience.