Can Audio Be Audacious Enough to Go Viral?

Have you ever thought about why audio hasn’t hopped on the social media bandwagon? We’re used to seeing words, hash-tags, memes, gifs, videos and more fill up our newsfeeds, but we never really see audio go viral. Why do you think that is?

Well, audio requires people to actually sit down and listen. Normally, social media users can scroll through words, skim over articles, look at pictures for about five seconds, and fast forward through videos. Audio requires patience. Patience is not only a virtue, but a rare quality among most people today.

It seems people have become accustom to fast-paced lifestyles, especially within the social media world. So, how can audio become more popularized?

Eric Athas writes about National Public Radio’s (NPR) attempt to make audio more appealing to the social media crowd. Read about it here.


Courtesy of

After reading Athas’ article we realize how difficult it is to come up with noteworthy audio pieces. They don’t even have to be noteworthy, but entertaining, or attention-grabbing is necessary.

NPR’s attempt is admirable. However, the nature of audio doesn’t appear to be changing anytime soon. Audio’s ability to truly go viral seems to have too many limits.

What do you think?


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