In May 2013, National Public Radio (NPR) used the approach “mobile first” to drive the launching of their new mobile site. This approach is not meant to take a normal sized website and merely shrink it to fit on a mobile device. Rather, it means redesigning the application to allow the user to get the full experience.
The reason this approach is becoming so popular is because most mobile phone users are accessing news mainly from their phones.
NPR’s ability to realize this conversion from online, computer access to phone is key because they are taking reality into consideration in order to properly target its followers.
NPR is making news access from phones much easier and fulfilling. Therefore, it will not matter whether or not the user accesses the news from NPR’s website, or mobile application because they will have an equally enjoyable, user-friendly experience.
Other news sources should follow NPR’s lead by utilizing the mobile first approach. The fact remains that the number of users who are accessing news from a mobile device is steadily increasing. Therefore, news sources must be cautious of the repercussions that may follow if they are to ignore that fact.
If current followers attempt to access news from their phones from a news source that hasn’t altered its mobile application to “mobile first” needs users will not be satisfied and readership will likely decrease.
This new approach is worth talking about because news sources must constantly be aware of the new ways in which people can access their news. The point of news is to inform its audience. If that information is being distributed in a way that its audience does not even use, the effort is insignificant. Staying on top of statistics and research that represents how and why people receive their news is a vital aspect to maintaining a reliable reputation and continuing to receive support from the target audience.